It is the highest rated series to air on Nickelodeon as well as the most profitable property for ViacomCBS Consumer Products, having generated over $13 billion in merchandising revenue as of 2019. Being the fifth-longest-running American animated series, its high popularity has made it a media franchise consisting of three animated television series, three animated feature films, comics, books, video games, home media, and soundtracks. The series chronicles the adventures of the title character and his aquatic friends in the fictional underwater city of Bikini Bottom. SpongeBob SquarePants is an American multimedia franchise created by marine science educator and animator Stephen Hillenburg for Nickelodeon. SpongeBob SquarePants 4D: The Great Jelly Rescue. SpongeBob SquarePants Rock Bottom Plunge.
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